If you have been reading our blog for very long, you know that I have referred to Quicken Loans a few times discussing a few of their marketing ideas. The reason that I mention them from time to time is because they stand out more than anyone else on a national level when you think about mortgage lenders. And… the fact is, they are pretty good at it.
If you work for Quicken, you know that they have a great marketing department and deep pockets when it comes to trying to generate leads for their staff.
Quicken has now decided to jump in to my favorite part of the year… March Madness!
Everyone has been talking about how Warren Buffet is offering the Billion Dollar Bracket for anyone who guesses the outcome of every game in the NCAA tournament.
But, what you may not have noticed is that Quicken Loans is heavily involved and have turned a basketball tournament into a mortgage lead generation opportunity.
I quickly found when logging onto the contest site to submit my bracket, that my opportunity to win a billion dollars was actually adding me to Quicken’s mailing list. In fact, the form itself asked me if I owned a home, what my current interest rate was, or if I wanted to buy a home.
This is a very cool idea and with the millions of people that submitted their brackets, I would love to know how many of these entry’s will actually turn into a loan for Quicken.
They will probably never release this info, but the publicity that they are getting throughout this month is almost priceless.
Whether you like Quicken or not, their marketing is always entertaining and original.
You may not be able to do something of this size with your mortgage marketing budget, but you can certainly employ the direct marketing techniques that Quicken has done.
Here are a few ways that you can use Direct Marketing in your mortgage business:
1.) Run your own contest on Facebook. You don’t have to give away a billion bucks, but maybe you could run a contest and give away a gift card of some type for the winner. Use a similar “opt in” form for people to enter and ask them if they own a home, etc.
2.) Use your blog, Facebook page,or Linkedin Profile to offer a Free List of foreclosed homes. If they want access, have them complete a short form with your autoresponder and continue to market to them via email long after you have sent out your list of homes.
3.) You can also use your print ads to advertise your offer. Offer that list of homes or a free e-report on how they can buy a home with $0 down.
Be creative with your mortgage marketing and you will start to see some fresh deals starting to fill your pipeline.
Good luck with your Billion Dollar Brackets, and your Mortgage Lead Generation! : )