It is 1 am on a Saturday morning and I am listening to a fantastic motivational speaker on Youtube and he said something that clicked with me... "YOU HAVE TO BE PERSISTENT, TO BE SUCCESSFUL!".
Think about it, if you are persistent in your mortgage marketing you can WIN at this business. You can not give up after the first phone call... keep trying. You can not give up after the first email... keep trying! You can not give up after the first meeting... keep trying!
Why would you want to do this?
Have you ever bumped into a friend at the grocery store that you had not seen for a few months and you ask them how it is going and they say...
"It's going great... we just bought a house!"
In your mind you are screaming... WHY DIDN'T YOU CALL ME????????
You don't hear another word that person says, and it eats at you for the next few days. And you know what? It should eat you up... you blew it! Seriously...
You cost yourself and your family several thousands dollars by not being remembered by your "friend".
As loan officers, we can not afford to not be remembered... we need everyone to know what we do, but we have to remind them often!
You may be thinking, "Nathan, I am too busy...I don't have time to do all of this stuff."
You have time. You can't afford to not have the time...
There are ways to automate your persistence. Here are 3 ways to easily automate your Mortgage Marketing.
Email Marketing: Did you realize that you can get an autoresponder for less than $30 per month that can automatically reach out to your realtors, customers, past leads, and prospect each and every month so that they don't have an option to forget you.
Hootsuite: This is a great program that can help you automate your Facebook, Linkedin, and Twitter posts. Spend 2 hours per month scheduling your social marketing and let it run on autopilot.
Facebook: FB has a "Scheduled Post" option that allows you to post a group of posts to your Fan Page for months in advance. Take a little time to create some posts now and this will help you be remembered.
Don't get so wrapped up in this months Loan Hot List that you don't have time to cultivate a fresh group of leads in the coming weeks and months.
If you would like to learn more about Facebook Marketing and how you can automate more of your marketing you can CLICK HERE!